4th Brand Management Redefined in the New Normal

By Quennie Cua

From Php 8,500.00 to Php 14,000.00
Tickets ×
Second/Suceeding Participants
Php 8,500.00 8500.0 PHP
First Participant
Php 14,000.00 14000.0 PHP

Market dynamics have changed drastically over the last few months. If you are driven to understand the importance of brands, their roles and value, and how to keep them always relevant to your customer/consumer over the long-term, this bootcamp is for YOU!


Benefits to the Participants

  • Get new ideas on how brands can leverage threats and opportunities

  • Gain clarity on each component of the brand DNA and how they interact with the brand and market

  • Learn different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE

  • Acquire highly actionable and practical examples to apply learnings to your own company setting

Key Topics

5 Factors which Affects Marketing post Covid-19 

  • Changed customer journeys

  • Creative innovation

  • Purpose-driven messaging 

  • Localized marketing execution

  • Data and analysis

3 CASE Examples on Market Landscape Shifts 

6 Marketing Strategies to the “Next Normal”

OUTPUT: Use of Porter’s Landscape Framework to Map Participants’ Industry Snapshot

In this session, we will map the customer journey across different receptivity touch points.

Expected output: Customer Journey Map

In this session, you know how to define your brand's core DNA (Purpose, Positioning, Character, Promise).

Expected output: Brand Health Check

In this session, we will revisit your brand's current Business Model and assess if it fits the new normal marketplace.

Expected output: Business Model Framework

In this session, you will learn how to develop a strong and relevant communication /message and understand the role of different media channels in your brand strategy.

Expected output: Brand Communication Plan

Schedule

February 14, 16, 18, 21, 23, 2022
9:00 AM to 12:00 NN

Who Should Attend

All people handling brands, trade marketers, merchandising officers and marketing officers.

Methodology

Lecture-discussions, Real-stories, Mini-workshops, Assignments, Q&A

Speaker

Quennie Cua

Chief Marketing Strategist
  • Expert in Brand, Digital, Systems, Business Development in FMCG, Pharma, Retail and Service

  • Former VP Marketing of SM Store

  • Former Marketing Head of Abbott

  • Former Brand Manager & Systems Manager of P&G

  • Currently an entrepreneur and a consultant

Date & Time
Monday
February 14, 2022
Start - 9:00 AM
Wednesday
February 23, 2022
End - 12:00 PM Asia/Manila
PLATFORM

Live via Zoom

--Live via Zoom--
--Live via Zoom--
SPEAKER

Quennie Cua

--Quennie Cua--
SHARE

Find out what people see and say about this event, and join the conversation.