5th Pricing Secrets in Good Times and Bad
by Josiah Go
Is your price right? What should be your price? Should you increase your price? These and other profit-affecting questions have been causing business, marketing, and sales leaders stress for several months now. This price briefing aims to help enlighten decision makers on how to think strategically and tactically about pricing to improve revenues and profit.
Schedule
March 19, 2024
2:30PM - 5:30PM
Methodology
Lecture, Small Group Discussion, Reflection, Short AVP, Q&A
Josiah Go
Chairman and Chief Innovation Strategist
Josiah Go is the Chair and Chief Innovation Strategist of Mansmith and Fielders, Inc., previously awarded for innovation excellence by the ASEAN Business Awards in a 10-country competition. He has been responsible developing numerous innovative products, services, and business models. Additionally, he is an executive scholar of Kellogg Business School specializing in marketing and sales, and from MIT Sloan in innovation and strategy. For the past 9 years, he writes a business Q&A for the Inquirer.
Josiah is a record-breaking, best-selling author of 19 books on marketing and entrepreneurship. He is also recognized at the most awarded business educator in the Philippines. He currently serves as an independent director on the board of UnionBank of the Philippines.