6th Brand Management Bootcamp
By Quennie Cua
Unique experiences.
Unique experiences.
PROGRAM OVERVIEW
Post pandemic, Market dynamics and customer habits have changed drastically. Is your brand strategy capitalizing on the new opportunities in market? Is your messaging and go-to-market strategy allowing you to target the segment that you have right to win in? If you are driven to understand the importance of brands, their roles and value, and how to keep them always relevant to your customer/consumer over the long-term, this bootcamp is for YOU!
Benefits to the Participants
REFRESH: Get new ideas on how brands can leverage threats and opportunities. Learn different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE
REDEFINE: Gain clarity on each component of the brand DNA and how they interact with the brand and market
RELEVANT: Acquire highly actionable and practical examples to apply learnings to your own company setting
Key Topics
3 CASE Examples on Market Landscape Shifts
6 Marketing Strategies to the “Next Normal”
OUTPUT: Marketing Positioning Chart
In this session, we will map the customer journey across different receptivity touch points.
Expected output: Customer Journey Map
OUTPUT: Consumer profile and journey
In this session, you know how to define your brand's core DNA (Purpose, Positioning, Character, Promise).
OUTPUT: Brand DNA Framework
In this session, you will learn how to develop a strong and relevant communication /message and understand the role of different media channels in your brand strategy.
OUTPUT: Brand Communication Plan
To review your own marketing plan and assess it for opportunities and relevance in-market.
OUTPUT: Tuned up own Brand Marketing Plan
Schedule
February 19, 20, 21, 22, 23, 2024
9:00AM - 12:00PM
Methodology
Lecture-discussions, Real-stories, Mini-workshops, Assignments, Q&A
Who Should Attend
All people handling brands, trade marketers, merchandising officers and marketing officers.
Quennie Cua
Chief Marketing Strategist
Expert in Brand, Digital, Systems, Business Development in FMCG, Pharma, Retail and Service
Former VP Marketing of SM Store
Former Marketing Head of Abott Nutrition and Brand Manager and System Manager of Procter & Gamble Philippines and Singapore
Business Owner / Board Member - Food Packaging, Beauty Distribution, Digital Marketing Agency