6th Brand Management Bootcamp

By Quennie Cua

Registrations are closed

Unique experiences.

Unique experiences.


Post pandemic, Market dynamics and customer habits have changed drastically. Is your brand strategy capitalizing on the new opportunities in market?  Is your messaging and go-to-market strategy allowing you to target the segment that you have right to win in?  If you are driven to understand the importance of brands, their roles and value, and how to keep them always relevant to your customer/consumer over the long-term, this bootcamp is for YOU!

Benefits to the Participants

  • REFRESH: Get new ideas on how brands can leverage threats and opportunities. Learn different perspectives on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE

  • REDEFINE: Gain clarity on each component of the brand DNA and how they interact with the brand and market

  • RELEVANT: Acquire highly actionable and practical examples to apply learnings to your own company setting

Key Topics

3 CASE Examples on Market Landscape Shifts 

6 Marketing Strategies to the “Next Normal”

OUTPUT: Marketing Positioning Chart

In this session, we will map the customer journey across different receptivity touch points.

Expected output: Customer Journey Map

OUTPUT: Consumer profile and journey

Session 3: (WHAT) Brand DNA Relevance and Distinctiveness

In this session, you know how to define your brand's core DNA (Purpose, Positioning, Character, Promise).

OUTPUT: Brand DNA Framework

In this session, you will learn how to develop a strong and relevant communication /message and understand the role of different media channels in your brand strategy.

OUTPUT: Brand Communication Plan

To review your own marketing plan and assess it for opportunities and relevance in-market.

OUTPUT: Tuned up own Brand Marketing Plan


February 19, 20, 21, 22, 23, 2024
9:00AM - 12:00PM


Lecture-discussions, Real-stories, Mini-workshops, Assignments, Q&A

Who Should Attend

All people handling brands, trade marketers, merchandising officers and marketing officers.


Quennie Cua

Chief Marketing Strategist
  • Expert in Brand, Digital, Systems, Business Development in FMCG, Pharma, Retail and Service

  • Former VP Marketing of SM Store

  • Former Marketing Head of Abott Nutrition and Brand Manager and System Manager of Procter & Gamble Philippines and Singapore

  • Business Owner / Board Member - Food Packaging, Beauty Distribution, Digital Marketing Agency

Date & Time
February 19, 2024
Start - 9:00 AM
February 23, 2024
End - 12:00 PM Asia/Manila

Live via Zoom

--Live via Zoom--
--Live via Zoom--

Quennie Cua

--Quennie Cua--

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