6th Marketing Oriented Selling

This half-day program uses concepts in marketing to help salespeople create and present value to their customers with easy-to-use frameworks that are immediately applicable in any selling situation.  Understanding how customers decide, knowing different target segments’ attitudes and behaviors, identifying critical factors important to customers as well as making decisions to grow and win in specific areas will be discussed.

KEY BENEFITS TO PARTICIPANTS

Each participant will learn:

·      How the understanding of marketing can help salespeople do a better job

·      A more logical approach to selling via a clearer understanding of the customer

KEY BENEFITS TO THE COMPANY

The company will gain:

·      Salespeople who can identify problems and propose solutions where management can then just say ‘agree or disagree'

·      Deeper bench of promotable, capable marketing-oriented salespeople

PROGRAM CONCEPT

A MARKETING-ORIENTED SALESMAN CAN BE A COMPANY’S SOURCE OF COMPETITIVE ADVANTAGE!

Customer centricity is a thrust of marketing and key to today’s growth and innovation initiatives. This focus on how consumers decide and buy can help the salesman in analyzing the sales situation and thereby determine the right tools to use as he interfaces with the customer directly. A better understanding of customer needs, wants and expectations can guide salespeople in strategizing for growth and success.

KEY TOPICS: