How to Create a Strategic Marketing Plan
12 Topics to Prepare You for 2025
How to Create a Strategic Marketing Plan
Featuring the most-awarded group of Business Educators
September 24 - 25, 2024 | 10AM - 4:30PM | Live Nationwide via Zoom
KEY TOPICS
10:00 - 10:50 am
Session 1: Strategic Evaluation: Assessing Your Right to Win by Josiah Go
Empower your team with the tools they need to secure your company's success. Learn how to assess your competitive advantage strategically. Equip them with the skills to identify lucrative market opportunities, leverage unique strengths that ensure your company's sustained growth and future prosperity.
10:50 - 11:40 am
Session 2: Strategic Pursuits: Opportunity-Seeking and Assumptions by Ronnie Traballo
Dive into the art of opportunity-seeking as we explore strategies for identifying and capitalizing on lucrative prospects. Navigate uncertainties confidently, challenge conventional thinking, and uncover hidden opportunities that drive growth.
1:00 - 1:50 pm
Session 3: Strategic Targeting: Identifying Your Ideal Market by Gary de Ocampo
Pinpoint your ideal market with precision. Dive deep into the art of market identification and segmentation, and prioritization. Streamline your marketing efforts and position your business for unparalleled success in the marketplace.
1:50 - 2:40 pm
Session 4: Strategic Positioning: Creating Your Uniqueness to Stand Out by Queenie Cua
Outshine the competition! Discover the power of crafting and communicating your differentiation effectively to stand out in a crowded marketplace.
2:40 - 3:30 pm
Session 5: Strategic Metrics: Setting Objectives, Goals, Strategies, Measures by Emilio Macasaet III
Gain practical insights into aligning your organizational goals with actionable strategies and measurable outcomes. Equip your team with the tools to track progress effectively, optimize performance, and drive continuous improvement.
3:40 - 4:30 pm
Session 6: Strategic Navigation: Mapping the Customer Journey for Phygital Success by Donald Lim
Explore the seamless integration of physical and digital touchpoints to enhance customer experiences and drive business growth. Learn how to anticipate customer needs, personalize interactions, and optimize every step of the journey to maximize engagement and conversion.
10:00 - 10:50 am
Session 7: Strategic Integration: Mastering Integrated Marketing Communications by Ramon Barredo
Learn how to synchronize your messaging across various channels and touchpoints to create a cohesive brand experience. Discover the art of aligning your marketing efforts with your overall business objectives, ensuring consistency and effectiveness in your communication strategies.
10:50 - 11:40 am
Session 8: Strategic Thrift: High-impact, Cost-Efficient Marketing that Works by RG Gabunada
Explore innovative yet cost-effective strategies to promote your brand and business, reach your target audience, and drive meaningful engagement without breaking the bank.
1:00 - 1:50 pm
Session 9: Strategic Execution: Designing for Implementation Success by Chiqui Escareal-Go
Learn how to seamlessly translate strategic plans into actionable realities by mastering the art of implementation. Equip your team with the skills and tools needed to navigate complexities, stay agile, and drive results, with a focus on the big picture.
1:50 - 2:40 pm
Session 10: Strategic Sales Mapping: Crafting Action Plans and Scenarios for Success by Gary Carandang
Learn how to chart your course to success by meticulously planning your sales strategies. Equip your team with the skills to identify opportunities, mitigate risks, and optimize sales performance.
2:40 - 3:30 pm
Session 11: Strategic Engagement: Orchestrating Effective Customer Relationships by Malu Dy Buncio
Learn how to masterfully cultivate and nurture customer connections that drive loyalty and revenue growth. Equip your team with the skills to anticipate customer needs, build trust, and create memorable experiences that keep them coming back for more.
3:40 - 4:30 pm
Session 12: Strategic Allocation: Optimizing Digital Tactics and Marketing Budgets for Success by Albet Buddahim
Explore effective tactics for reaching your target audience, leveraging data-driven insights, and optimizing your marketing budget for maximum ROI. Equip your team with the skills to make informed decisions, prioritize initiatives, and adapt to changing market conditions.
Special Offers
Celebrate our 20th anniversary as an advocacy-based company with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.
Group Rate
Take advantage of our special offers - get 4+1 free or 10+2 free registrations.
Who should attend?
Marketing Professionals, Business Executives and Managers, Entrepreneurs and Small Business Owners, Marketing Consultants, Sales and Business Development Professionals