How to Create a Strategic Marketing Plan

12 Topics to Prepare You for 2025

Registrations are closed

            How to Create a Strategic Marketing Plan

            Featuring the most-awarded group of Business Educators
            September 24 - 25, 2024 | 10AM - 4:30PM | Live Nationwide via Zoom


            KEY TOPICS

            Day 1: September 24

            10:00 - 10:50 am

            Session 1: Strategic Evaluation: Assessing Your Right to Win by Josiah Go 
            Empower your team with the tools they need to secure your company's success. Learn how to assess your competitive advantage strategically. Equip them with the skills to identify lucrative market opportunities, leverage unique strengths that ensure your company's sustained growth and future prosperity.


            10:50 - 11:40 am
            Session 2: Strategic Pursuits: Opportunity-Seeking and Assumptions by Ronnie Traballo 
            Dive into the art of opportunity-seeking as we explore strategies for identifying and capitalizing on lucrative prospects. Navigate uncertainties confidently, challenge conventional thinking, and uncover hidden opportunities that drive growth.

            1:00 - 1:50 pm
            Session 3: Strategic Targeting: Identifying Your Ideal Market by Gary de Ocampo
            Pinpoint your ideal market with precision. Dive deep into the art of market identification and segmentation, and prioritization. Streamline your marketing efforts and position your business for unparalleled success in the marketplace.

            1:50 - 2:40 pm
            Session 4: Strategic Positioning: Creating Your Uniqueness to Stand Out by Queenie Cua
            Outshine the competition! Discover the power of crafting and communicating your differentiation effectively to stand out in a crowded marketplace.

            2:40 - 3:30 pm 
            Session 5: Strategic Metrics: Setting Objectives, Goals, Strategies, Measures by Emilio Macasaet III
            Gain practical insights into aligning your organizational goals with actionable strategies and measurable outcomes. Equip your team with the tools to track progress effectively, optimize performance, and drive continuous improvement. 

            3:40 - 4:30 pm
            Session 6: Strategic Navigation: Mapping the Customer Journey for Phygital Success by Donald Lim
            Explore the seamless integration of physical and digital touchpoints to enhance customer experiences and drive business growth. Learn how to anticipate customer needs, personalize interactions, and optimize every step of the journey to maximize engagement and conversion. 

            10:00 - 10:50 am

            Session 7: Strategic Integration: Mastering Integrated Marketing Communications by Ramon Barredo

            Learn how to synchronize your messaging across various channels and touchpoints to create a cohesive brand experience. Discover the art of aligning your marketing efforts with your overall business objectives, ensuring consistency and effectiveness in your communication strategies.

            10:50 - 11:40 am
            Session 8: Strategic Thrift: High-impact, Cost-Efficient Marketing that Works by RG Gabunada
            Explore innovative yet cost-effective strategies to promote your brand and business, reach your target audience, and drive meaningful engagement without breaking the bank.

            1:00 - 1:50 pm

            Session 9: Strategic Execution: Designing for Implementation Success by Chiqui Escareal-Go

            Learn how to seamlessly translate strategic plans into actionable realities by mastering the art of implementation. Equip your team with the skills and tools needed to navigate complexities, stay agile, and drive results, with a focus on the big picture.


            1:50 - 2:40 pm

            Session 10: Strategic Sales Mapping: Crafting Action Plans and Scenarios for Success by Gary Carandang

            Learn how to chart your course to success by meticulously planning your sales strategies. Equip your team with the skills to identify opportunities, mitigate risks, and optimize sales performance.


            2:40 - 3:30 pm 

            Session 11: Strategic Engagement: Orchestrating Effective Customer Relationships by Malu Dy Buncio

            Learn how to masterfully cultivate and nurture customer connections that drive loyalty and revenue growth. Equip your team with the skills to anticipate customer needs, build trust, and create memorable experiences that keep them coming back for more. 


            3:40 - 4:30 pm

            Session 12: Strategic Allocation: Optimizing Digital Tactics and Marketing Budgets for Success by Albet Buddahim

            Explore effective tactics for reaching your target audience, leveraging data-driven insights, and optimizing your marketing budget for maximum ROI. Equip your team with the skills to make informed decisions, prioritize initiatives, and adapt to changing market conditions.

            Special Offers

            Celebrate our 20th anniversary as an advocacy-based company with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.

            Group Rate

            Take advantage of our special offers - get 4+1 free or 10+2 free registrations.

            Who should attend?

            Marketing Professionals, Business Executives and Managers, Entrepreneurs and Small Business Owners, Marketing Consultants, Sales and Business Development Professionals

            Date & Time
            Tuesday
            September 24, 2024
            Start - 10:00 AM
            Wednesday
            September 25, 2024
            End - 4:30 PM Asia/Manila
            PLATFORM

            Mansmith and Fielders, Inc.

            14 Ilang-Ilang Street, New Manila, Quezon City
            Metro Manila 1112
            Philippines
            0918-811-6888 • 0917-627-1888
            info@mansmith.net

            Mansmith and Fielders, Inc.

            0918-811-6888 • 0917-627-1888
            info@mansmith.net
            SHARE

            Find out what people see and say about this event, and join the conversation.