How to Create a Strategic Sales Plan

10 Sales Topics to Prepare you for 2025

Registrations are closed

To proceed with your registration, change the quantity on the far right to the number of participants you'd like to enroll.

      How to Create a Strategic Sales Plan

       
      October 22 - 23, 2024 | 10AM - 4:00PM | Live Nationwide via Zoom


      This 2-day webinar is designed to equip participants with the knowledge and tools necessary to develop an effective strategic sales plan. The seminar will cover the fundamental components of sales planning, including market analysis, goal setting, strategy development, implementation, and performance measurement.

      By the end of the seminar, participants will have a comprehensive understanding of how to create and execute a sales plan that aligns with their organization's goals and drives business growth.

      Relevance: As markets become more competitive and customer behaviors shift, the need for a well structured and adaptive sales plan is paramount. Participants will gain essential skills to navigate these challenges, ensuring they can develop sales strategies that not only meet but exceed organizational goals. The seminar covers the entire spectrum of sales planning, from market analysis to performance measurement, providing a holistic approach that is indispensable for sales professionals aiming to drive business growth in their organizations.

      Uniqueness: This seminar stands out through its comprehensive and practical 10-module structure, meticulously designed to provide a cohesive and progressive learning experience. Each module builds upon the last, delving deeper into critical aspects of sales strategy and execution. The curriculum seamlessly integrates the latest industry trends, emphasizing the effects of digital transformation as well as the growing significance of sustainable and ethical sales practices.

      Believability: The seminar’s credibility is anchored by its lineup of award-winning speakers, each leading one of the 10 modules and bringing extensive expertise from diverse industries and top companies. These executives, with proven track records in sectors like technology, consumer goods, and B2B services, offer participants a rich perspective on effective sales practices. Their collective wisdom and experience ensure that the seminar delivers relevant and impactful content, making it an invaluable opportunity for advancing sales proficiency.


      KEY TOPICS

      10AM - 10:50AM

      Module 1: Introduction to Strategic Sales Planning

      Speaker: Emilio Macasaet III

      Overview: An introduction to the importance and benefits of strategic sales

      planning in achieving business objectives.

      Key Topics:

      1. Strategic Sales Plan vs. Sales Plan
      2. Sales Strategy: Where To Play and How To Win
      3. Designing Sales Strategy and Structure

      10:50AM - 11:40AM

      Module 2: Market and Competitive Analysis

      Speaker: Asher John Lu
      Overview: Understanding the market environment and competitive landscape to

      inform the sales strategy.

      Key Topics:

      1. Approaches in analyzing competitors and market trends

      2. Analysis by channel and customer segments

      3. SWOT Analysis: Identifying Key Issues and Key Levers

      11:40PM - 1PM

      Lunch Break

      1PM - 1:50PM

      Module 3: Setting Sales Objectives and Goals

      Speaker: AJ Astoriano

      Overview: Establishing clear, measurable, and achievable sales goals that align

      with the overall business strategy.

      Key Topics:

      1. Customer-Centric Objectives: aligning sales goals with customer needs and

      preferences.

      2. Aligning sales goals with business objectives


      1:50PM - 2:40PM

      Module 4: Developing Sales Strategies and Tactics: Where To Play

      Speaker: Bart Canon

      Overview: Establishing clear, measurable, and achievable sales goals that align

      with the overall business strategy.

      Key Topics:

      1. Customer-Centric Objectives: aligning sales goals with customer needs and

      preferences.

      2. Aligning sales goals with business objectives

      2:40PM - 2:50PM

      PM Break  

      2:50PM - 3:40PM

      Module 5: Developing Sales Strategies and Tactics: How To Win

      Speaker: Beth Dureza


      Overview: This module teaches you how to formulate winning strategies and

      tactics by clearly defining choices on how to compete effectively.

      Key Topics:

      1. How To Play To Win

      Day 2: October 23

      10AM - 10:50AM

      Module 6: Sales Execution Through the 4 Pillars of Execution

      Speaker: Gary Carandang


      Overview: This module focuses on mastering sales execution by leveraging the four pillars of

      execution: Priority, People, Process, and Performance. You'll learn how to prioritize

      key sales initiatives, align and empower your team, streamline processes for

      maximum efficiency, and monitor performance to ensure continuous improvement.

      By applying these pillars, you'll be equipped to translate strategic plans into

      effective actions that drive consistent and measurable sales success.


      Key Topic:

      1. Discussing the 4 Pillars of Execution:

      1. Priority

      2. Process

      3. People

      4. Performance


      10:50AM - 11:40AM

      Module 7: Sales Implementation Strategies

      Speaker: Cheri Moran


      Overview: This module delves into the critical aspects of effective sales implementation,

      focusing on building a robust calendar of sales action plans and leveraging CRM

      and sales automation tools to enhance efficiency. You will learn how to design a

      detailed sales action plan calendar that aligns with your strategic goals, ensuring

      timely and coordinated execution of sales activities. Additionally, the module will

      explore the integration of CRM and sales automation tools to streamline processes,

      track progress, and boost overall sales productivity.


      Key Topics:

      1. Building a calendar of sales action plans

      2. Leveraging CRM and sales automation tools

      3. Monitoring and Adjusting Sales Implementation


      11:40PM - 1PM

      Break


      1PM - 1:50PM

      Module 8: Monitoring and Measuring Performance: KRAs & KPIs

      Speaker: Rio Ilao


      Gain expertise in monitoring and evaluating sales performance through Key Result Areas (KRAs) and Key Performance Indicators (KPIs). Learn to track and analyze these metrics to assess progress, identify areas for improvement, and drive performance.
      Key Topics: 1. Discussing the Key Result Areas (KRAs) and Key Performance Indicators (KPIs) 2. KPIs versus Sales Metrics


      1:50PM - 2:40PM

      Module 9: Monitoring and Measuring Activities

      Speaker: Ronnie Traballo


      Overview: When monitoring sales performance, it's essential to evaluate how key

      activities are implemented to understand their impact on results. This correlation

      helps refine strategies, ensuring that the most effective actions drive success.


      Key Topics:

      1. Activity Effectiveness: Assess how well each key sales activity contributes to

      achieving overall sales goals and objectives.

      2. Implementation Quality: Review the consistency and quality with which

      these activities are executed across the sales team or channels.

      3. Impact Analysis: Analyze the direct impact of these activities on sales

      performance metrics, identifying correlations and areas for improvement.


      2:40PM - 2:50PM

      PM Break


      2:50PM - 3:40PM

      Module 10: Obtaining Actionable Key Insights from Performance Monitoring

      Speaker: Jerome Evangelista


      Overview: After monitoring and evaluating sales performance, the next crucial

      step is to derive actionable key insights that can inform future strategies and drive

      continuous improvement. This module will guide you through the process of

      extracting meaningful insights from your performance data and using them to

      enhance your sales activities.


      Key Topics:

      1. Data Synthesis and Interpretation: how to identify trends, patterns, and

      anomalies in your sales data.

      2. Identifying Key Drivers of Success and Challenges.

      3. Actionable Insights Development

      Special Offers

      Celebrate our 20th anniversary as an advocacy-based company with a 50% subsidy from Abenson and Waters Philippines. Enjoy up to a P5,000 + VAT discount per person, with no limit per company.

      Group Rate

      Take advantage of our special offers - get 4+1 free or 10+2 free registrations.

      Who should attend?

      Sales Managers, Business Development Executives, Sales Professionals, Product Managers, Entrepreneurs and Small Business Owners, Strategic Planners, Analysts and Data Specialists, Consultants, and Executives

      Date & Time
      Tuesday
      October 22, 2024
      Start - 10:00 AM
      Wednesday
      October 23, 2024
      End - 4:00 PM Asia/Manila
      PLATFORM

      Mansmith and Fielders, Inc.

      14 Ilang-Ilang Street, New Manila, Quezon City
      Metro Manila 1112
      Philippines
      0918-811-6888 • 0917-627-1888
      info@mansmith.net

      Mansmith and Fielders, Inc.

      0918-811-6888 • 0917-627-1888
      info@mansmith.net
      SHARE

      Find out what people see and say about this event, and join the conversation.