KAM and Trade Marketing Toolkit

By Ramon Barredo

From Php 10,000.00 to Php 12,000.00
Tickets ×
Regular rate
Sales end on 05/29/2022
Php 11,000.00 11000.0 PHP
Last Minute Rate
Sales start on 05/30/2022
Php 12,000.00 12000.0 PHP

Are you new in Key Account Management and Trade Marketing, or looking to revisit the fundamentals? This program is perfect for YOU! In 6 sessions, you will learn the essential fragments in managing key accounts, facilitated by Ramon Barredo who has over 20 years of experience in Sales and Marketing.

Key Topics

Part 1: Creating Value

  • Framework

    • KAM 

    • The Key Equations

    • Value Pyramid & Canvas

  • Roles & Competencies

  • Framework

  • Redefined in a Low Touch Economy

  • 3Es: Equity, Effective, Efficient

  • 2Os: Original, Ownable

  • Different Types of Consumer Promo Techniques and When to Use

  • Measuring Sales Promotions

Part 2: Building Competencies

Session 4: Story Selling
  • The 4 Staples of Story Selling in Business

  • The Buyer's Journey & Matching Content Stories Along Their Path

  • What Questions Should You Ask?

  • What Actions Should You Take?

  • Empathy Maps in Customer Profiling

  • Buyer Personas + Canvas

  • Mansmith 3Cs Framework

  • Sales Engagement & Operational Tools


May 16, 17, 18, 23, 24 & 25  5:30PM - 7:30PM

Who Should Attend

Key Account Managers, Trade Marketing Officers


Lecture-discussions, Real-stories, Mini-workshops, Assignments, Q&A


Ramon Barredo

Chief Alliance Strategist
  • He has over 20 years of extensive experience in Marketing & Sales, gained from working with leading multinational and local corporations across diverse industries, to include consumer goods, retail, pharmaceutical and real estate development.

  • His specific areas of focus include leading New Product Commercialization initiatives, and launch of Branded Retail Formats.

  • He has likewise been involved in directing and executing Sales & Channel Management initiatives, as well as crafting Sales Force Capabilities programs.

  • He received his Master’s Degree in Business Management with Distinction from the Asian Institute of Management.

Date & Time
May 16, 2022
Start - 5:30 PM
May 25, 2022
End - 7:30 PM Asia/Manila

Live via Zoom

--Live via Zoom--
--Live via Zoom--

Ramon Barredo

--Ramon Barredo--

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