Strategic Marketing: Understanding 24 MBA Analytical Tools in Marketing and Business
by Chiqui Escareal - Go
Strategic Marketing: Understanding 24 MBA Analytical Tools in Marketing and Business by Chiqui Escareal- Go
A high-intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.
KEY BENEFITS TO PARTICIPANTS
Understanding business frameworks taught in post-graduate schools in just 5 sessions of 3 hours per session or 15 hours
Opportunity to interact with like-minded individuals in thinking systematically
KEY BENEFITS TO COMPANIES
Common competencies in strategic thinking among managers and staff assigned to handle or support the brand, the company’s most important asset
Highly effective and educated associates capable of growing the business via methodical market diagnosis
Program Overview:
Analytical Tool 1: Logic of Industry
Analytical Tool 2: Five Forces of Industry Analysis
Analytical Tool 3: Generic Strategy
Analytical Tool 4: Product-Market Opportunity Matrix
Analytical Tool 5: Value Chain Analysis
Analytical Tool 6: PMS Map
Analytical Tool 7: Strategic Focus
Analytical Tool 8: Decision Tree
Analytical Tool 9: Margin-Return Profitability Matrix
Analytical Tool 10: 7S’s Strategy Framework
Analytical Tool 11: Competitor’s Assumption
Analytical Tool 12: Competitor’s Most Probable Scenario (MPS)
Analytical Tool 13: Level of Competitive Destructive Weapon
Analytical Tool 14a: Consumer Behavior Model
Analytical Tool 14b: Industrial Behavior Model
Analytical Tool 15: Customer Lifetime Value
Analytical Tool 16: Yin-Yang Channel Needs
Analytical Tool 17: Customer Typology Matrix
Analytical Tool 18: Market-Driving Strategy Matrix
Analytical Tool 19: The Mansmith Business Model Map with guest speaker: Josiah Go
Analytical Tool 20: The Delta Model
Analytical Tool 21: Product Portfolio Analysis
Analytical Tool 22: Blue Ocean Strategy’s Buyer Utility Map
Analytical Tool 23a: Blue Ocean Strategy’s 4-Action Framework
Analytical Tool 23b : Blue Ocean Strategy’s Strategy Canvas
Analytical Tool 24: 5 Dimensions of Strategy Planning
Cases from the ff. industries will be cited: Agriculture, Apps, Banking, Beauty Care, Beer, Books, Cinema, Coffee Shop, Construction, Credit Cards, Consumer Durables, Delivery, Direct Sales, eCommerce, Fashion, Fast Food, Feeds, Fitness, Franchising, Hair Care, Home Care, Co-Working Space, Intimate apparel, Ice Cream, IT, Juices, LPG, Petcare, Pharmaceutical, Restaurant, Shoes, Snacks, Supermarket, Tourism, Training, TV Programming, Water Refilling
Cases from the ff. countries will be cited: Bangladesh, Belgium, Brazil, China, Dubai, Germany, Ireland, Japan, Latin America, Medico, Taiwan, Thailand, Pakistan, Philippines, Uruguay, USA
TESTIMONIALS
“It widens my perspective in Marketing & how this would translate in wider market share” — Christian Neil Belo, HR & ADM Manager, Steelasia Manufacturing Corp.
“The speaker Mr. Josiah Go opened new/unrealized area and ways to gain not only sales but profit” –Donabel Fernandez, Italianni’s – Asst. Brand Manager, Bistro Americano Corp.
“The content is completely fantastic, straight to the point & easier to understand by using examples which is different approach, unlike the old/traditional approach w/c is theoretical.” — Joanna Marie Adajar, CRCI – LSM, Bistro Americano Corp.
“Very clear, very comprehensive. Good value for money.” — Elsie David, AVP, Product and Marketing, JG Summit Petrochemical Corp.
“All the additional input from Joe are valuable and are very practical. I specifically enjoyed the case studies because they put the theories in a more “grounded” perspective.” — Anne Castillo, Product Manager, Unionbank
Schedule
1:30PM - 4:30PM
Past Attendee
Managers (40.00%), Supervisor (10.00%), Support Team (50.00%)
Targeted Competencies
Strategy formulation
Strategy execution
Strategic thinking
Data-driven decision making
Who Should Attend
Every Brand, Sales, and Strategy Practitioner
Chiqui Escareal - Go
CEO and Chief Behavioral Strategist
Author/Co-author/editor of 9 marketing and entrepreneurship books
Former Chair of the Women’s Business Council Philippines
Finished the Advanced Management Program 2018 (IESE Business School New York and Barcelona)
Executive Scholar in Marketing and Sales (Kellogg Business School, Northwestern University)
Took advanced marketing programs at Columbia Business School (CEIBS campus), Harvard Business School, University of California-Berkeley
Certified Master Coach (by the Behavioral Coaching Institute) and Certified Appreciative Inquiry Training Facilitator (by Company of Experts USA)
Go Negosyo Enabler Awardee 2014; ASEAN Women Entrepreneurs Network Awardee 2015
Taking up M.A. in Anthropology, University of the Philippines (course-work done; thesis pending)