Josiah Go
Chairman and Chief Innovation Strategist
Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., an advocacy-based marketing, sales, and innovation training and consultancy company, and winner of the 2021 Innovation Excellence Award given by the ASEAN Business Awards. He is also Chairman of Waters Philippines Inc. and an Independent Director of UnionBank of the Philippines.
Known as one of the Philippines’ most respected marketing gurus, he is the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor.
He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is also the first Filipino to have completed the Blue Ocean Strategy qualification process in Blue Ocean Institute in INSEAD, France and is the first in Southeast Asia to have taught this as a 3-unit, full semester course in a university. He areas of specialization include the fusion of marketing and innovation using the lenses of practical data-driven entrepreneurship and teaches advanced marketing subjects like Market-Driving Strategies, Business Model Innovation, 5 Skills of Master Strategists, Marketing Innovation, Game-Changing Strategies and Defense Strategy. He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.
A thought leader with 19 bestselling and record-breaking marketing and entrepreneurship books, Josiah has taught at the De La Salle and Ateneo Universities. He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.
His industry affiliations include being National President of the Philippine Marketing Association (1991), and Chairman of the Direct Selling Association of the Philippines (2002).
He is co-founder of the Mansmith Young Market Masters Awards (YMMA), Mansmith Innovation Awards, Mansmith Market Mentors Awards, Mansmith Sales Masters Awards, and the MarkProf Foundation.