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18th Mansmith Young Market Masters Summit: Case Studies of Marketing Strategies
Target Market
Cebu Landmasters’ Real Estate Marketing Journey towards Market Leadership in VisMin (Joanna Marie Soberano-Bergundthal)
New Product Launch
Transforming Healthcare: Novartis' Journey of Revolutionizing Heart Failure Treatment (Jerome Cerbito)
Empowering Connectivity: Globe At Home's Journey to Brand Success (Bettina Anne Songco)
Market Driving Strategy
Success Redefined: How Ariel Regained Market Leadership Amid Challenges (Ralph Paulo-Morales)
Channel Innovation
Phoenix Petroleum: From Bricks to Clicks - Unlocking Limitless E-Commerce Possibilities (Rosa Minda Barrion-Dimarucut)
Consumer Behavior
Empowering Healthy Smiles: How Listerine Transforms Mouthwash Apathy into Action (Miggy Gamboa)
From Insight to Impact: Strategic Approaches of Kenny Rogers and Seattle's Best (Lorent Martin Adrias)
Brand Relevance
LoveStrong: Century Tuna’s Brand Relevance of Superbods Event During the Pandemic (Bea Ballesca-Martinez)
Shaping Success through Positivity: Polident's Consumer-Centric Journey (Katherine Sayon)
Crafting Iconic Masterbrands with Selecta's Out of Home Ice Cream (Mayan Evangelista)
Brand Portfolio Strategy
Cultivating a Winning Brand Portfolio: Strategies for Growth in P&G's Hair Care (Justine Victoria Nuque)
Operating Model
Revitalizing Cold-Pressed Juices: How Pure Nectar Transformed Challenges into Success (Arielle Escalona)
Offering Transformation
Evolving for Excellence: Autokid Truck Solutions' Quest for Business Growth (Eric Darryl Lim)