Digital Transformation [INTERMEDIATE]

By : Albet Buddahim  

What is it and how are Successful Companies transforming their  Companies to stay Relevant, Competitive and Thrive in the Digital Age?

We are now experiencing the fourth Industrial Revolution where usage of data and technology can provide a winning advantage to a company. 

Avoid the danger of becoming obsolete by understanding the quickly evolving marketplace in the digital age.

Learn from Case Studies across the following Categories:

Airports - Agency - Books/Publishing - Cosmetics - Direct Selling - Entertainment – FMCG – Game Consoles - Hotel – Ice Cream – Massage/Spa – Remittance - Retail - Schools – Telecom - Transportation

This 2-days DIGITAL TRANSFORMATION course will provide you the universal technology principles that has driven recent business disruptions, and then enable you with a  framework to re-apply Success into your company. 

  • Day 1 will discuss several digital technologies to understand how they work, the opportunities they open along with the Impact/Risks or challenges in leveraging them. 

  • Day 2 will show how Companies can take advantage of the Digital Age to transform their business to accelerate their growth by providing a framework and several case studies to help you figure out your own Digital Transformation. 


  • Gain Digital Transformation framework and approaches that enabled businesses to increase relevance and competitiveness in the digital age

  • Up skill your executives with the ability to lead a digital transformation with increased usage of data and leveraging new technology

  • Increase your Right to Win in the marketplace by knowing how the Customers, Channels and Competitors are moving to digital


  • Discover how successful companies have transformed their business processes and models for improved customer experience that accelerated their growth

  • Learn core digital disciplines then identify opportunities and align your digital strategy to your capabilities and competencies

  • Know existing strategies for driving business growth in the new digital economy


Day 1

Module 1:  Technology Transforms Business

  • Human Evolution with Tools & Technology

  • Industrial Revolutions

  • Impact of Technology

  • Examples of Digital Transformation

Module 2:  The Elements of Digital Transformations 

  • A Historical perspective

  • Assessing the Landscape

  • Digital Transformation Framework introduction

Module 3:  Innovation and Transformation 

  • The Liability of Incumbency

  • The Economics of Innovation

  • Innovation and Transformation

  • Winning in the Digital Age

  • Drivers of Digital Transformation

Module 4: Opportunities and Challenges of Emerging Trends and Technologies

  • Big data

  • Shift to Cloud

  • Internet of Things

  • 3D Printing

  • Cyber Security

  • Data Privacy

  • Artificial Intelligence

  • Blockchain 

Day 2

Module 5: Defining a Successful Digital Transformation  (DT) 

  • Digital Transformation framework Application

  • DT Case Study 1 : FMCG

  • DT Case Study 2 : Publishing company

  • DT Case Study 3 : Training / Seminars

  • DT Case Study 4 : Direct Selling

  • DT Case Study 5 : Retailing

Module 6: Digital Transformation Enablers 

  • People and Organisation

  • Process and Systems

  • Tools and Technolog

Integrating Exercise: Planning for a Successful Digital Transformation

Case Study approach of leveraging the Digital Transformation framework for selected companies of the groups with coaching from an Industry expert.


  • The team who are tasked in defining and building the capabilities needed for their company to grow and thrive in the digital age. A digital transformation is usually composed of Management, Marketing, Sales, IT, Supply Chain, Finance and HR teams.

  • Business leaders who want to learn how other companies started their digital transformation 


Chief Marketing Capability Strategist

  • Has over 16 years of experience of Sales and Marketing in the Digital Age from Multi-National Company Agencies and Brands.

  • Currently the CEO of Katapult Digital.

  • Former Chief Marketing Officer of L’OREAL, Chief Digital Officer of IPG Mediabrands, Chief Digital & Business Transformation Head of AVON Philippines, Digital Director of ZenithOptimedia Philippines, Digital Marketing Manager of P&G Philippines, Digital Business Platform Leader of P&G Asia; and Head of Sales & Marketing Solutions for YEHEY!

  • First Young Market Master Awardee for Digital Business Building   by Mansmith and Fielders, Inc. in 2017
    2018 Digital Marketer of the Year by CMO