Special Offer: Mastering Product Innovation & Pricing Strategies in One Day!

by Josiah Go

Registrations are closed

2nd Create, Deliver and Capture Value from Innovative New Products & Services

Many new products claim to be innovative but are really more "me-too" or  "catch-up".  This course will not only share generous cases of where to get new ideas for new products and services but how to do it innovatively.

Unfortunately, most new product development starts with consumer pain points as part of its industry’s conventional wisdom. However, patterns from successful innovative new products will prove it should not be. Likewise,  the Mansmith 4-step innovation process will be shared. 

Key Topics

  • Key questions about Products

  • 4 key questions about Value

  • Distinguishing needs vs. wants in NPD

  • Roles of new products and services

  • 9 different values to choose from

  • System thinking and activity system design: Key questions to ask 

  • 4-step innovation process for new products and services (NOPE! 1st step is NOT pain points)

  • Case studies from canned food, retail, tech (app, payment, phone, online service, gaming, entertainment), cinema, microlending

  • 4x5 market-driving planning map

  • 4 levels of differentiation

  • Critique of the traditional NDP and the value proposition

  • VOC vs. VOE

  • Where to start - Customers or Non-customers

  • Case studies from ice cream, low-cost housing, clothing, platform, banking, convenience store

  • Key questions to ask to spot opportunities (case studies from motel and bakery)

  • What to look for

  • Beyond the value proposition, look into the Business Model: 4 Criteria for soundness

  • Identifying risk

  • Selection criteria to avoid risks and mistakes


March 19, 2024
9:00AM to 12:00PM

Who Should Attend

Product Managers
Innovation Managers
Business Unit Managers / General Managers

5th Pricing Secrets in Good Times and Bad

Is your price right? What should be your price? Should you increase your price? These and other profit-affecting questions have been causing business, marketing, and sales leaders stress for several months now. This price briefing aims to help enlighten decision makers on how to think strategically and tactically about pricing to improve revenues and profit.

Key Topics


March 19, 2024
2:30PM to 5:30PM


Lecture, Small Group Discussion, Reflection, Short AVP, Q&A


Josiah Go

Chairman and Chief Innovation Strategist

Josiah Go is the Chair and Chief Innovation Strategist of Mansmith and Fielders, Inc., previously awarded for innovation excellence by the ASEAN Business Awards in a 10-country competition. He has been responsible developing numerous innovative products, services, and business models. Additionally, he is  an executive scholar of Kellogg Business School specializing in marketing and sales, and from MIT Sloan in innovation and strategy. For the past 9 years, he writes a business Q&A for the Inquirer.

Josiah is a record-breaking, best-selling author of 19 books on marketing and entrepreneurship. He is also recognized at the most awarded business educator in the Philippines. He currently serves as an independent director on the board of UnionBank of the Philippines.

Date & Time
March 19, 2024
9:00 AM 5:30 PM Asia/Singapore

Mansmith and Fielders, Inc.

14 Ilang-Ilang Street, New Manila, Quezon City
Metro Manila 1112
0918-811-6888 • 0917-627-1888

Mansmith and Fielders, Inc.

0918-811-6888 • 0917-627-1888

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