Market Understanding
Strategic Marketing: 24 MBA Analytical Tools [INTERMEDIATE]
By : Chiqui Escareal-Go
A high-intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution. With new and updated cases on doing marketing during the pandemic.
KEY BENEFITS TO PARTICIPANTS
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Understanding business frameworks taught in post-graduate schools in just 5 sessions of 3 hours per session or 15 hours
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Opportunity to interact with like-minded individuals in thinking systematically
KEY BENEFITS TO COMPANIES
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Common competencies in strategic thinking among managers and staff assigned to handle or support the brand, the company’s most important asset
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Highly effective and educated associates capable of growing the business via methodical market diagnosis
WHO SHOULD ATTEND
Every Brand, Sales and Strategy Practitioner
Program Overview:
Module 1: How does your industry work? How will it change?
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Analytical Tool 1: Logic of Industry
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Analytical Tool 2: Five Forces of Industry Analysis
Module 2: How does your business operate and make money?
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Analytical Tool 3: Generic Strategy
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Analytical Tool 4: Product-Market Opportunity Matrix
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Analytical Tool 5: Value Chain Analysis
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Analytical Tool 6: PMS Map
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Analytical Tool 7: Strategic Focus
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Analytical Tool 8: Decision Tree
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Analytical Tool 9: Margin-Return Profitability Matrix
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Analytical Tool 10: 7S’s Strategy Framework
Module 3: How do your competitors think?
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Analytical Tool 11: Competitor’s Assumption
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Analytical Tool 12: Competitor’s Most Probable Scenario (MPS)
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Analytical Tool 13: Level of Competitive Destructive Weapon
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Module 4: How do consumers and customer get satisfaction?
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Analytical Tool 14a: Consumer Behavior Model
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Analytical Tool 14b: Industrial Behavior Model
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Analytical Tool 15: Customer Lifetime Value
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Analytical Tool 16: Yin-Yang Channel Needs
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Analytical Tool 17: Customer Typology Matrix
Module 5: How can you reinvent your strategy?
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Analytical Tool 18: Market-Driving Strategy Matrix
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Analytical Tool 19: The Mansmith Business Model Map
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Analytical Tool 20: The Delta Model
Module 6: How do selected analytical tools compare?
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Analytical Tool 21: Product Portfolio Analysis
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Analytical Tool 22: Blue Ocean Strategy’s Buyer Utility Map
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Analytical Tool 23a: Blue Ocean Strategy’s 4-Action Framework
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Analytical Tool 23b : Blue Ocean Strategy’s Strategy Canvas
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Analytical Tool 24: 5 Dimensions of Strategy Planning
Cases from the ff. industries will be cited: Agriculture, Apps, Banking, Beauty Care, Beer, Books, Cinema, Coffee Shop, Construction, Credit Cards, Consumer Durables, Delivery, Direct Sales, eCommerce, Fashion, Fast Food, Feeds, Fitness, Franchising, Hair Care, Home Care, Co-Working Space, Intimate apparel, Ice Cream, IT, Juices, LPG, Petcare, Pharmaceutical, Restaurant, Shoes, Snacks, Supermarket, Tourism, Training, TV Programming, Water Refilling
Cases from the ff. countries will be cited: Bangladesh, Belgium, Brazil, China, Dubai, Germany, Ireland, Japan, Latin America, Medico, Taiwan, Thailand, Pakistan, Philippines, Uruguay, USA
To register or inquire, please sign up below.
ABOUT THE INDUSTRY EXPERT
CHIQUI ESCAREAL-GO
CEO and Chief Behavioral Strategist
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Co-author/editor of 9 marketing and entrepreneurship books
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Former Chair of the Women’s Business Council PH
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Finished the 1-year Advanced Management Program (IESE Business School New York and Barcelona)
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Executive Scholar in Marketing and Sales (Kellogg Business School)
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Took advanced marketing programs at Columbia Business School (Ceibs campus), Harvard Business School, University of California-Berkeley, IESE (New York)
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Certified Master Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)
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One of the Top Filipina Entrepreneurs 2011 (Trailblazer category)
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Go Negosyo Enabler Awardee 2014; ASEAN Women Network Awardee 2015
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Has an M.A. in Anthropology, University of the Philippines (thesis pending)