Market Understanding

Strategic Marketing: 24 MBA Analytical Tools [INTERMEDIATE]

By : Chiqui Escareal-Go 

A high-intensity seminar on understanding the 24 MBA analytical tools for strategy formulation and execution.  With new and updated cases on doing marketing during the pandemic.

KEY BENEFITS TO PARTICIPANTS

  •  Understanding business frameworks taught in post-graduate schools in just 5 sessions of 3 hours per session or 15 hours 

  • Opportunity to interact with like-minded individuals in thinking systematically   

KEY BENEFITS TO COMPANIES

  • Common competencies in strategic thinking among managers and staff assigned to handle or support the brand, the company’s most important asset 

  • Highly effective and educated associates capable of growing the business via methodical market diagnosis 


WHO SHOULD ATTEND

Every Brand, Sales and Strategy Practitioner 


Program Overview: 

Module 1: How does your industry work? How will it change? 

  • Analytical Tool 1: Logic of Industry 

  • Analytical Tool 2: Five Forces of Industry Analysis 

Module 2: How does your business operate and make money?

  • Analytical Tool 3: Generic Strategy 

  • Analytical Tool 4: Product-Market Opportunity Matrix 

  • Analytical Tool 5: Value Chain Analysis 

  • Analytical Tool 6: PMS Map 

  • Analytical Tool 7: Strategic Focus 

  • Analytical Tool 8: Decision Tree 

  • Analytical Tool 9: Margin-Return Profitability Matrix 

  • Analytical Tool 10: 7S’s Strategy Framework 

Module 3: How do your competitors think?

  • Analytical Tool 11: Competitor’s Assumption 

  • Analytical Tool 12: Competitor’s Most Probable Scenario (MPS) 

  • Analytical Tool 13: Level of Competitive Destructive Weapon 


Module 4: How do consumers and customer get satisfaction?

  • Analytical Tool 14a: Consumer Behavior Model 

  • Analytical Tool 14b: Industrial Behavior Model

  • Analytical Tool 15: Customer Lifetime Value 

  • Analytical Tool 16: Yin-Yang Channel Needs 

  • Analytical Tool 17: Customer Typology Matrix 

Module 5: How can you reinvent your strategy?

  • Analytical Tool 18: Market-Driving Strategy Matrix 

  • Analytical Tool 19: The Mansmith Business Model Map 

  • Analytical Tool 20: The Delta Model 

Module 6: How do selected analytical tools compare?

  • Analytical Tool 21: Product Portfolio Analysis 

  • Analytical Tool 22: Blue Ocean Strategy’s Buyer Utility Map 

  • Analytical Tool 23a: Blue Ocean Strategy’s 4-Action Framework 

  • Analytical Tool 23b : Blue Ocean Strategy’s Strategy Canvas

  • Analytical Tool 24: 5 Dimensions of Strategy Planning


Cases from the ff. industries will be cited: Agriculture, Apps, Banking, Beauty Care, Beer, Books, Cinema, Coffee Shop, Construction, Credit Cards, Consumer Durables, Delivery, Direct Sales, eCommerce, Fashion, Fast Food,  Feeds, Fitness, Franchising, Hair Care, Home Care, Co-Working Space, Intimate apparel, Ice Cream, IT, Juices, LPG, Petcare, Pharmaceutical, Restaurant, Shoes, Snacks, Supermarket, Tourism, Training, TV Programming, Water Refilling  

Cases from the ff. countries will be cited: Bangladesh, Belgium, Brazil, China, Dubai, Germany, Ireland, Japan, Latin America, Medico, Taiwan, Thailand, Pakistan, Philippines, Uruguay, USA


To register or inquire, please sign up below. 







ABOUT THE INDUSTRY EXPERT

CHIQUI ESCAREAL-GO    
CEO and Chief Behavioral Strategist   

  • Co-author/editor of 9 marketing and entrepreneurship books

  • Former Chair of the Women’s Business Council PH

  • Finished the 1-year Advanced Management Program (IESE Business School New York and Barcelona)

  • Executive Scholar in Marketing and Sales (Kellogg Business School)

  • Took advanced marketing programs at Columbia Business School (Ceibs campus), Harvard Business School, University of California-Berkeley, IESE (New York)

  • Certified Master Coach (by the Behavioral Coaching Institute) and Certified A.I. Training Facilitator (by Company of Experts USA)

  • One of the Top Filipina Entrepreneurs 2011 (Trailblazer category)

  • Go Negosyo Enabler Awardee 2014; ASEAN Women Network Awardee 2015

  • Has an M.A. in Anthropology, University of the Philippines (thesis pending)