Market Understanding

5 Skills of Master Strategists [INTERMEDIATE]

By : Josiah L. Go

Interact with Josiah Go LIVE!

Bestselling author and multi-awarded business educator Josiah Go decoded 5 critical skills of master strategists from the hundreds of successful top business leaders he has interviewed the last few years. In just 2 days, learn the key processes of each of the 5 Skills Framework behind the making of successful strategies and know best practices of market masters in improving their sensemaking as well as creative thinking in this innovative seminar.

Participants shall be assigned to a small group and are expected to do their field observation pre-work before attending this hands-on workshop course.


  • Explore skills to improve strategy formulation.

  • Use tools, methodologies, mindset and framework that can aid in the value creation process.

  • Solve challenges to fuel the needed change in your business


  • Build 5 critical skills to improve performance

  • Breakout of thinking heuristics and biases and adapt to market realities

  • Ask breakthrough questions when you have been stuck


  • Business leaders, Strategists, Marketers, Research Practitioners, Entrepreneurs, Next Generation Owners, Future CMOs


Module 1: Why Mastery of 5 Skills Framework is Imperative?

  • What is the 5 Skills Framework?

  • 4 Steps to develop capabilities and 4Ts of career development

  • Interview sharing 1: The big gap between what most schools are turning out and what major marketing companies really need

  • Interview sharing 2: 8 reasons why the capabilities of bosses are not transferred to subordinates and 12 ways to make it happen.

Module 2: Sensemaking: Interpreting and Connecting the Dots

  • 6 cases of sensemaking failures (big blunders in new product development, product usage, product recall, customer service, and parenting)

  • Exercise: Analyzing Sensemaking Failures

  • Sensemaking tools and principles

  • The 4 Sequence: How a company can foster or inhibit sensemaking

  • Interview sharing: How 50 award-winning market masters improve their sensemaking

  • Understand how people think

  • Cases on airline, automotive, charity, consumer electronics, direct selling, emergency care, fashion, investment, photography, restaurants, supermarket, timepieces

Module 3: Innovating: Transforming Tomorrow’s Business

  • Interview sharing: How 50 award-winning marketers improve their creative thinking

  • Innovating based on situations

  • Process workshop: Situational Innovation

  • Innovation as part of 4 levels of differentiation

  • Case studies on automobile, beverage, business opportunity, power tools, restaurant, toys, washing machine

Module 4: Truth Seeking: Discovering New Insights

  • How to create more dots to connect

  • Questioning tips

  • Process workshop: Asking breakthrough questions to bridge gaps in understanding

  • Critical truth-seeking skills to explore

  • Case studies on bakery, construction tool, electronics, entertainment, fashion, mining, online, software, social work, sports team, supermarket

Module 5: Influencing: Inspiring People To Make Things Happen

  • Developing people skill and managing change

  • The need to connect and collaborate

  • 9 short cuts how people make decisions

  • 4 types of network needed

  • Understanding the IA3 model

Module 6: Executing: Getting Things Done To Attain Desired Change

  • Seeing the big picture and leading team

  • Managing Meetings

  • Process workshop: 5 barriers to execution and 5 infrastructure to ensure the capability to execute  

odule 7: Integrating Exercise

  • Steps to sensemaking

  • Collecting data in sensemaking

  • Process workshop

  • Evaluation


Lecture, Research sharing, Acronyms, Storytelling, Workshop, Small Group Discussions, Big Group Discussions, Round Table Advice, Presentation, Film, Peer Group Validation, Q&A, Fun Quiz, Letter reading, Debate, Reflections, Momentum Memo.


Chairman and Chief Innovation Strategist 

  • Most awarded business educator of the Philippines: Agora Awards (1994), Ten Outstanding Young Men (TOYM) of the Philippines (2001), Ten Outstanding Young Persons (TOYP) of the World (2002), Lifetime Achievement Awardees by the Association of Marketing Educators (2007), Brand Leadership Award (2009), Who’s Who of Intellectuals (10th edition), and more.

  • Record-breaking, bestselling author of 19 books in marketing and entrepreneurship

  • Chairman / Vice Chairman / Director of over a dozen companies where the most recent post is Independent Director at UnionBank of the Philippines

  • He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.

  • He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • He also took advanced marketing programs at Harvard, Wharton and at the London Business School