SAVE on expensive trial-and-error efforts: 9 out of 10 strategies fail because of poor implementation!

Ask yourself the following questions (Answerable with a Yes or No)

1. Do I need to gain competitive advantage in execution because of parity offering?

2. Am I about to launch a new product, a new incentive plan, a new sales requirement?

3. Am I about to embark on a project that will require organizational or cultural change?

4. Do I need to get it right the first time?

Just one (1) YES answer makes you a candidate for this program.

KEY BENEFITS TO PARTICIPANTS
Each participant will learn:

• Skills in designing the most effective marketing implementation program for your marketing strategy

• Tools for critical support and commitment for ideas

• A better understanding of what works and what mistakes to avoid in execution

KEY BENEFITS TO COMPANIES
The company will gain:

• Tools that the team can adopt to increase the organization’s chances of success

• HR as a key strategic partner in the execution of marketing’s plans

• A framework to give clarity for the company to take the right direction and identify capability gaps

PROGRAM CONCEPT
BUILDING YOUR PEOPLE AND ORGANIZATIONAL CAPABILITIES WILL SPELL THE DIFFERENCE.

In a commoditized market, competition can always catch up when it comes to product offerings, price or distribution. What can be an advantage is how your team executes your strategies while utilizing resources effectively to outperform others while providing customers the value they desire at profit-maximizing levels.

PROGRAM OVERVIEW

Module 1: Marketing Implementation Framework: An Overview

• Marketing implementation defined: beyond marketing management

• Understanding strategy and implementation using the Mansmith “M” Framework

• Seeing the issues from all perspectives: Mansmith 3 Cs of Marketing Implementation

• Is it a strategy problem or bad implementation : The Marketing Problem Diagnosis Quadrant

• Does your organization have what it takes to successfully implement : The Mansmith   Capability Building Framework

Module 2: It all starts from an implementable strategy

• 3 Cs of Critical Tasks: Choice, Clarity, Communication

• Case study on choices to take for implementation action

• Choices and trade-off decisions: are you inward-looking or outward-focused?

• Using the internal 4Ps for implementation for clarity: a case study

• Case study on communicating the launch of something new throughout the organization

Module 3: Being prepared by developing capabilities

• 3 Cs of Capabilities: Coordination, Competencies, Commitment

• Steps to develop marketing/sales capabilities

• Effective coordination between sales and marketing via the coordination matrix

• Building competencies via the 4 x 4 implementation matrix

• Mastering the 4 Levels and 4 Skills in Marketing Execution: Critical skills needed by all marketing and sales management practitioners

• Establishing commitment by looking into behaviors during transition and knowing which leadership action to take during transition

• Case study on account-specific promo execution

Module 4: What infrastructures build capabilities?

• Marketing Effectiveness

• Building Managerial Excellence

• 4 Traits of Excellent Marketing Implementers

• Putting it all together : Mansmith Capability Building 5 Infrastructures Exercise Diagnosis Quadrant

• Turnaround marketing

Be inspired with a generous number of local and international case studies to be discussed: