Marketing Strategy

New Product Development and Launch [Intermediate]

B y : Chay Cruel

A new product comes at the cost of countless hours spent in conceptualizing based on consumer insighting. Ensure that your development processes are in order to maximize profitability as soon as the product launches!


  • The Importance of New Products

  • The Top 25 Inventions of the Year

Module 1: The New Product Development Process (Part 1)

  • Overview

  • Brainstorming

  • Product Concept Definition

  • Insighting and Positioning

  • Brand Name Selection

Module 2:  The New Product Development Process (Part 2)

  • Project Review & Approval

  • Product Development

  • Package Development

Module 3:  The New Product Development Process (Part 3)

  • Plant Trial to Scale-up Run

  • Commercial Run

  • Pre-Launch Sales Preparations

  • Post-Launch Analysis

CONCLUSION:  New Product Contribution to Total Business

Mansmith Guest Speaker

  • He is the current Lead of New Business Development at Nutri-Asia.

  • He is the former Managing Director of Wellmade Manufacturing Corporation, makers of the Speed Detergent, Winrox Bleach and Select Soy Sauce & Vinegar brand. He previously worked with Asia Brewery as Vice President for Asia Brewery- Non- Alco Marketing, Business Development and International Business.  

  • He is the youngest recipient of the Agora Marketing award for Marketing Management by the Philippine Marketing Association in 2016 for his success with Vitamilk Soymilk drink and he is also the first YMMA - Young Market Master Awardee in 2006 for Consumer Brand Management for the success of C2 Green Tea.

  • He has gained a lot of experiences handling developmental products from product development up to product launch.

  • For the past 20 years, his brand management skills have been developed through FMCG companies like Purefoods Hormel, RFM and URC.