Frances Yu Beyond Advertising: The Brand as Experience When was the last time you were pleasantly surprised by a business? For me, it was in Starbucks. As part of my Sunday routine, I walk my dog Gizmo. After the walk, I put him in a bag and proceed to... Retail Marketing Jul 1, 2021 Our blog
Frances Yu Shopper Marketing: The Key to Unleash Value in the Age of the Shopper The life of the marketing executive in a consumer product company was so much simpler in the past. They could carefully identify their target market, craft their positioning, and invest in traditiona... Retail Marketing Jul 1, 2021 Our blog
Josiah Go 3 Fundamental Truths about Defensive Marketing One of the questions often asked in my marketing seminars is about defending against attacks from competition and even substitutes. When brands become successful, they are bound to attract the attenti... Marketing Research Jul 1, 2021 Our blog
Frances Yu Building Competitive Advantage in Retailing As the holiday season draws closer, the perennial traffic problem has reached crisis proportions. Even before the onset of December, the road congestion at all hours of the day has become the unbeara... Retail Marketing Jul 1, 2021 Our blog
Josiah Go How Franchising Works The Philippine Franchise Association (PFA) is the Philippines’ pioneer and largest franchise association. Its officers list includes the who’s who of business with Samie Lim of BLIMS Furniture as chai... Marketing Strategy Jul 1, 2021 Our blog
Mansmith and Fielders, Josiah Go Mansmith Celebrates 30th Year with New Launches Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020... marketing Jul 1, 2021 Our blog
Mansmith and Fielders, Josiah Go Strategy and Execution MY SPECIAL THANKS TO PEOPLE MANAGEMENT ASSOCIATION OF THE PHILIPPINES (PMAP) PRESIDENT GERRY PLANA AND VICE PRESIDENT LIN MUKHI FOR INVITING ME TO SPEAK ABOUT STRATEGY AND EXECUTION IN THEIR CEO – CHR... Oct 29, 2020 Our blog
