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Harnessing the Entrepreneurial Spirit
 
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  • Mansmith Celebrates 30th Year with New Launches
Frances Yu

Shopper Marketing: The Key to Unleash Value in the Age of the Shopper

The life of the marketing executive in a consumer product company was so much simpler in the past.  They could carefully identify their target market, craft their positioning, and invest in traditiona...
Retail Marketing
Jul 1, 2021 Our blog
Josiah Go

3 Fundamental Truths about Defensive Marketing

One of the questions often asked in my marketing seminars is about defending against attacks from competition and even substitutes. When brands become successful, they are bound to attract the attenti...
Marketing Research
Jul 1, 2021 Our blog
Frances Yu

Building Competitive Advantage in Retailing

As the holiday season draws closer, the perennial traffic problem has reached crisis proportions.  Even before the onset of December, the road congestion at all hours of the day has become the unbeara...
Retail Marketing
Jul 1, 2021 Our blog
Josiah Go

How Franchising Works

The Philippine Franchise Association (PFA) is the Philippines’ pioneer and largest franchise association. Its officers list includes the who’s who of business with Samie Lim of BLIMS Furniture as chai...
Marketing Strategy
Jul 1, 2021 Our blog
Josiah Go

Mansmith Celebrates 30th Year with New Launches

Two weeks before our CEO Market Masters Conference was to be held last March 2020, we had to reschedule the conference for the safety of the marketing community. It is now scheduled on Nov 16-20, 2020...
marketing
Jul 1, 2021 Our blog
Josiah Go

Strategy and Execution

MY SPECIAL THANKS TO PEOPLE MANAGEMENT ASSOCIATION OF THE PHILIPPINES (PMAP) PRESIDENT GERRY PLANA AND VICE PRESIDENT LIN MUKHI FOR INVITING ME TO SPEAK ABOUT STRATEGY AND EXECUTION IN THEIR CEO – CHR...
Oct 29, 2020 Our blog
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