Mansmith and Fielders, Rommel Arizala Growing Without Fighting Market leaders usually have a lot more sources of strengths than their competitors, and therefore, new entrants must avoid a direct assault on the market leader. Instead of enticing consumers ato swit... Marketing Strategy Jul 6, 2021 Our blog
Rowen Untivero Falling in Love with the Wrong Salesperson “During the interview with this candidate, his previous sales experience showed achievement and even some awards in (company name omitted) belonging to another industry and I instantly fell in love wi... Sales Jul 6, 2021 Our blog
Rowen Untivero Why Improperly Trained Salespeople are Expensive *“My people are provided product knowledge and the policies to follow. That’s it! I am a believer of sales training but my superiors are not. How do I convince them?”*– Anonymous-Regional Sales Manage... Sales Jul 6, 2021 Our blog
Mansmith and Fielders, Inc. 15 Cues for Marketers to Stay Distinct and Competitive The past decade has seen a lot of creating and catching up for us with the internet being introduced in the decade prior. Innovation got us highly productive that it also made us agile and competitive... marketing Jul 3, 2021 Our blog
Chiqui Escareal-Go Insights From Balikbayan Reunions and Traveling in the Philippines December and January are popular months of the year for weddings and therefore, homecomings and reunions. The cool weather this time of the year is usually best for travel as there is truly no place ... Service Jul 3, 2021 Our blog
Chiqui Escareal-Go When After Sales Service is the Determining Factor for a Product Purchase Recently I needed to purchase a new refrigerator to replace an 8 year old unit with a defective part. I couldn't continue with the repair as the part was no longer available. I realized this is the ... Service Jul 3, 2021 Our blog
Chiqui Escareal-Go When After Sales Service is the Determining Factor for a Product Purchase Recently I needed to purchase a new refrigerator to replace an 8 year old unit with a defective part. I couldn't continue with the repair as the part was no longer available. I realized this is the ... Service Jul 3, 2021 Our blog
Frances Yu How Technology is Changing the Face of Loyalty I began my career in retail marketing in 1992. I remember that even back then I was already interested in the concept of capturing customer data, segmenting customers according to their value to the ... Retail Marketing Jul 3, 2021 Our blog
Frances Yu How Digital Disrupts the Store Visit Shopping has truly changed in the past 5 years. When I look at my own shopping habits, I can see how much it has evolved. I buy my books from Amazon, which is delivered to me by a reshipper. Sometim... Retail Marketing Jul 3, 2021 Our blog
Chiqui Escareal-Go Looking Beyond Retail and Service Spaces Retailers would be familiar with the author Paco Underhill who has been described as an environmental psychologist and/or a retail anthropologist. This combination of shaping the environment to shape... Retail Marketing Jul 3, 2021 Our blog
Frances Yu 6 Consumer Benefits of Sales Promotions I grew-up in a family where shopping is a competitive sport. When I was younger, we lived in the U.S. and almost all our weekends were spent inside shopping malls where my female relatives would spend... Retail Marketing Jul 1, 2021 Our blog
Frances Yu Beyond Advertising: The Brand as Experience When was the last time you were pleasantly surprised by a business? For me, it was in Starbucks. As part of my Sunday routine, I walk my dog Gizmo. After the walk, I put him in a bag and proceed to... Retail Marketing Jul 1, 2021 Our blog
