18th Mansmith Young Market Masters Summit: Case Studies of Marketing Strategies

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Course content

Target Market
- Cebu Landmasters’ Real Estate Marketing Journey towards Market Leadership in VisMin (Joanna Marie Soberano-Bergundthal)
New Product Launch
- Transforming Healthcare: Novartis' Journey of Revolutionizing Heart Failure Treatment (Jerome Cerbito)
- Empowering Connectivity: Globe At Home's Journey to Brand Success (Bettina Anne Songco)
Market Driving Strategy
- Success Redefined: How Ariel Regained Market Leadership Amid Challenges (Ralph Paulo-Morales)
Channel Innovation
- Phoenix Petroleum: From Bricks to Clicks - Unlocking Limitless E-Commerce Possibilities (Rosa Minda Barrion-Dimarucut)
Consumer Behavior
- Empowering Healthy Smiles: How Listerine Transforms Mouthwash Apathy into Action (Miggy Gamboa)
- From Insight to Impact: Strategic Approaches of Kenny Rogers and Seattle's Best (Lorent Martin Adrias)
Brand Relevance
Brand Portfolio Strategy
- Cultivating a Winning Brand Portfolio: Strategies for Growth in P&G's Hair Care (Justine Victoria Nuque)
Operating Model
- Revitalizing Cold-Pressed Juices: How Pure Nectar Transformed Challenges into Success (Arielle Escalona)
Offering Transformation
- Evolving for Excellence: Autokid Truck Solutions' Quest for Business Growth (Eric Darryl Lim)

Crafting Iconic Masterbrands with Selecta's Out of Home Ice Cream (Mayan Evangelista)