Strategy and Innovation

Business Model Design and Innovation

By :  Josiah L. Go 

There has been a growing interest in business model, what it is and how does one go about innovating their business model. This course will show you concepts, tools, frameworks and methodologies behind the 11 building blocks of Mansmith Business model Map   It is best to bring the entire cross functional team for immediate alignment. 

Registration includes 12-month access to the 55 learning videos in 4k quality at

Session 1: Business Model / Business Design

  • Designing your business

  • 2 practical ways to challenge your business model

  • Process of improving your existing business model

  • Understanding bigger picture

  • Doing pre and post mortem 

  • Common lessons

Cases in Food delivery, Solar, Battery 

Cases from Israel, Philippines, USA

Session 2: Business Model Process

  • Assembling your business model (design criteria, activity system, risk mitigation)

  • 2 things to avoid in your business model

  • 3 tests of business model soundness

Cases in Automotive

Cases from China, USA

Session 3: Business Model Innovation

  • Redesigning for competitive market situation

  • 5 steps to Business Model Innovation

  • Redesigning for new market situation

  • Good product can have a bad value chain

  • Business model pivot during the pandemic

  • 10 enemies of change

  • When to do business model shift

Cases in Ice Cream, PC, Restaurant

Cases from Philippines, UK

Session 4 : Business Model Mistakes and How to Correct Them

  • 11 most common mistakes 

  • 11 suggestions to correct most often assumptions

Cases in banking, entertainment, education, events,  fishing, medical device, medical doctors, trucking

Cases from Ireland, Japan, Lithuania, Philippines

Session 5: Business Model in the Digital Age

  • Business model disruption

  • Avoiding pitfalls

  • Countering scale digitally

Cases in streaming, BTB, hotel, fashion, retail, micro lending, solar

Cases from Korea, Philippines, USA


Lecture, Small Group Discussion, Reflection, Short AVP, Q&A


Chairman and Chief Innovation Strategist 

  • Most awarded business educator of the Philippines: Agora Awards (1994), Ten Outstanding Young Men (TOYM) of the Philippines (2001), Ten Outstanding Young Persons (TOYP) of the World (2002), Lifetime Achievement Awardees by the Association of Marketing Educators (2007), Brand Leadership Award (2009), Who’s Who of Intellectuals (10th edition), and more.

  • Record-breaking, bestselling author of 19 books in marketing and entrepreneurship

  • Chairman / Vice Chairman / Director of over a dozen companies where the most recent post is Independent Director at UnionBank of the Philippines

  • He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.

  • He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • He also took advanced marketing programs at Harvard, Wharton and at the London Business School