Strategy and Innovation

Mastering Innovation: Driving Growth and Profitability [BASIC]

By :  Josiah L. Go 

 Innovation can increase revenue and reduce cost; hence, it is the job of everybody. But while many are desirous of innovative products, services and process, many companies do not spend enough time thinking about innovation because of lack of knowledge of what innovation really is, where to find it, what innovation strategies are available for them, and what process and tools to help them do it. Other companies are busy protecting their financial position; hence, opportunities for innovation are either ignored or rejected.

This seminar will share how innovation can be done across the company’s value chain instead of treating it as a mere R&D function and define what tools and strategies are available so firms can weave together marketing, product development, logistics, value chain, IT and HR to drive innovation and growth in the organization.

Each participant will learn:

  • How to understand innovation - types, challenges and opportunities

  • How to apply innovation tools and understand fundamentals of insighting

  • How to find new sources of increasing revenue while reducing cost

The company will gain:

  • Strategies and tools to actualize innovation as a core value

  • A value chain directly linked to innovation

  • More empowered teams to find new ways to drive growth and profit


  • Business leaders, Functional Managers across value chain

  • Companies whose core values include innovation

  • Companies desirous of innovation as competitive advantage

Module 1: The W’s of Innovation

  • Innovation and how it can help companies profitably grow top line

  • Innovation is more than new products

  • Paradox of efficient organization

  • Difference of idea, invention and innovation

  • Sources of innovation (manufacturing-driven vs. lead-user driven)

  • Key factors for success in innovation

Module 2: Innovation Throughout the Company’s Value Chain

  • Understanding value chain

  • Value chain design: Factors vs. outcome

  • Why value chain design is as important as product design

  • 6 Factors affecting value chain design

  • Where to focus in your value chain innovation

  • 3Es of value creation

  • Innovation to improve internal efficiency versus customer’s relevance

  • How IT and HR can use innovation to be game changer inside the company

Module 3: Choosing Your Innovation Strategy

  • Types of available innovation

  • Innovation classified by impact to business

  • Choices (Breath vs. Degree)

Module 4: Innovation Process Management & Measurement

  • 4Ss of innovation process

  • Findings on relationship of R&D spending and innovation

  • 4Ss & 3 Categories: What should be tracked during pre-launch, launch and scale-up.

Module 5: Nurturing Innovation Mindset

  • Making innovation a repeatable and sustainable system

  • Involving the entire company, not just tech or R&D group: How to start an innovation mindset?

  • Coaches versus colonizers: Incremental vs. radical innovators

  • 4 factors to make or break innovation program

  • Challenging 4 norms of teams

  • Innovation leaders and communication style for innovation strategy

  • Critical roles and competencies for innovation process

  • Building an innovation culture

Case studies from the following industries will be discussed:

  •         Apparel

  •         Artificial intelligence

  •         Automotive  

  •         Banking

  •         Business process outsourcing

  •         Coffee

  •         Conglomerate

  •         Construction and infrastructure

  •         Consumer electronics

  •         Consumer health

  •         Convenience stores

  •         Entertainment

  •         Fast moving consumer goods

  •         Financial services

  •         Logistics

  •         Medical clinic

  •         Online platform

  •         Packaging

  •         Paper

  •         Payment services

  •         Petroleum

  •         Pharmacy

  •         Raw materials

  •         Retail

  •         Sports

  •         Telecom

  •         Watches


Chairman and Chief Innovation Strategist 

  • Most awarded business educator of the Philippines: Agora Awards (1994), Ten Outstanding Young Men (TOYM) of the Philippines (2001), Ten Outstanding Young Persons (TOYP) of the World (2002), Lifetime Achievement Awardees by the Association of Marketing Educators (2007), Brand Leadership Award (2009), Who’s Who of Intellectuals (10th edition), and more.

  • Record-breaking, bestselling author of 19 books in marketing and entrepreneurship

  • Chairman / Vice Chairman / Director of over a dozen companies where the most recent post is Independent Director at UnionBank of the Philippines

  • He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.

  • He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • He also took advanced marketing programs at Harvard, Wharton and at the London Business School