Strategy and Innovation

How to Innovate While Cutting Costs

By :  Josiah L. Go 

There are three important mandates during and post-crisis — preserve cash, improve revenues and lower breakeven point. Innovation can help make these three happen simultaneously. Mansmith’s Chief Innovation Strategist Josiah Go has gathered over a dozen case studies to show you patterns on how you can innovate in your company

Benefits to Company

  • Create more empowered teams to find new ways to drive growth and profit

  • Follow practical steps to create business innovation

Benefits to Participants

  • A ready-for-download template to help would-be innovators what to do to reinvent their company.

  • Identify how to find new sources of revenues while reducing costs

  • Course Introduction: How to Innovate While Cutting Cost

Module 1: Innovation 101

  • Understanding Value Proposition and Innovation

  • Creative disruption vs New Market space 

  • Understanding Infrastructure Cost

  • 5 criteria to determine if cost is warranted

  • Good costs vs bad costs

Module 2: Case Applications 

  • Innovate While Cutting Costs

  • Lessons Learned on Innovation

  • Practical Steps to Help You Innovate

  • Case examples from the following industries: Animal products, Automotive, Bank, Barber shop, Car repair, Hospital, Medical clinic, Packaging, Photocopier, Supermarket, Training

Countries analyzed: Australia, Canada, India, Japan, Philippines, USA


Chairman and Chief Innovation Strategist 

  • Most awarded business educator of the Philippines: Agora Awards (1994), Ten Outstanding Young Men (TOYM) of the Philippines (2001), Ten Outstanding Young Persons (TOYP) of the World (2002), Lifetime Achievement Awardees by the Association of Marketing Educators (2007), Brand Leadership Award (2009), Who’s Who of Intellectuals (10th edition), and more.

  • Record-breaking, bestselling author of 19 books in marketing and entrepreneurship

  • Chairman / Vice Chairman / Director of over a dozen companies where the most recent post is Independent Director at UnionBank of the Philippines

  • He has given talks and facilitated over 1,000 marketing seminars in the Philippines and internationally to teams in diverse industries, in different situations and contexts.

  • He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). 

  • He also took advanced marketing programs at Harvard, Wharton and at the London Business School